The most common reasons: branded search is capturing demand you already had, your category is being more aggressively bid on by competitors, your attribution window is masking declining true incrementally, or your sponsored brand campaigns are double-counting halo. An audit can isolate which is driving your specific decline.

Most suppliers ask how to measure Walmart Connect ROI. The more useful question is what to do with what you're seeing.

Standard ROI reporting tells you what a campaign drove on paper; it doesn't tell you whether that return was incremental, whether it came at the expense of another tactic, or where the next dollar should go.

Advisar combines Walmart Connect campaign data, Scintilla POS data, and category context to answer the decisioning questions — not just the measurement ones.

True incrementality requires comparing campaign-exposed sales against a counterfactual — what would have sold without the ad.

The cleanest methods are geo holdouts, match-market tests, and modeled lift using POS data, all of which require deliberate test design before a campaign runs.

Most suppliers rely on platform-reported ROAS, which doesn't account for demand that would have closed organically. Advisar's view: until you've designed for incrementality, the best you can do is frame ROAS honestly — separating defensive spend from offensive spend — and make smarter decisions with the data you have.

Yes. Because Advisar doesn't run campaigns and isn't paid on spend, we can give you an independent read on how your agency's strategy is performing — what's working, what's not, and where the rationale holds up.

A Campaign Audit gives you the picture you'd need to make any agency conversation, renewal, or RFP a real one.

That's exactly when independent advisory pays off most. Suppliers in the build-out phase often inherit a campaign structure, an agency, or a budget without a clear strategy behind it.

Advisar gives you a clear read on what your spend is doing today and a defensible plan for where it should go next — so you're building the right program, not optimizing the wrong one.

Yes, deliberately. Our analysis layer is AI-powered, which lets a small operator team work through more data, faster, than traditional retail media consulting can.

AI accelerates the analysis; it doesn't replace the operator judgment that interprets the data, weighs the trade-offs, and makes the decision recommendation. The combination is what lets us deliver depth at the price point we charge.

Start with a free audit. Full engagements are scoped based on the depth of analysis.

Pricing is independent of your media spend, so our incentives stay aligned with yours.

Advisar is based in Bentonville, Arkansas, where Walmart is headquartered. Our team has spent a decade inside the Walmart Connect ecosystem on both the network and supplier sides.

Start with a free audit. We'll pull a snapshot of your Walmart Connect performance and show you exactly what we'd find in a full engagement.