What is Advisar?
Independent retail media decisioning, built for suppliers.
Advisar resolves your Walmart Connect campaign data, Walmart POS data, and promotion data into one independent performance model, then returns a prioritized set of recommended actions: what worked, why, and what to do next.
Built in Bentonville by operators who spent a decade inside Walmart, including Walmart Connect.
Walmart Connect today, with Amazon Ads, Target Roundel, Kroger Precision Marketing, and other networks rolling out as suppliers extend across retailers.
Advisar is structurally independent of the networks, so the analysis works for you, not for the platform selling the ads.
Why your retail media reporting doesn't add up.
Retail media is the fastest growing ad channel in advertising, projected to reach $100 billion in U.S. spend by 2028. The way it's measured hasn't kept pace.
Reported ROAS credits sales you would have made anyway, and that overstatement is widest exactly where your spend is biggest.
Attribution is the whole problem, and no supplier team has the hours to unwind it by hand across thousands of campaigns and every week of POS data.
That's not a reporting gap. It's margin leaving the business.
Resolve fragmented media, promo, and POS data into one performance model, automatically
Separate platform-reported credit from the sales you would have made anyway
Rank what's working, what's leaking, and where the next dollar belongs
Direct the reallocation with a clear rationale you can act on
What You Get:
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A clear read on what your spend is actually doing
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A prioritized list of recommended actions, not a dashboard you have to interpret
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A clear read on what your spend actually returned
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A reallocation plan with the rationale attached
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A view on the next dollar: what it's worth, and where it goes
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Output your team can take into any planning or review conversation
How it Works
Three steps from signal to decision.
Advisar gets your data
Advisar pulls your Walmart Connect, POS, and promotion data and reconciles it into one model. Nothing for your team to export, build, or maintain.
Get prioritized actions
The platform returns a ranked read: what worked, why, and where the next dollar belongs, refreshed every cycle.
Who It's For
Built for mid-market suppliers selling through Walmart.
Advisar is built for CPG and consumer brand suppliers selling through Walmart with $50M to $500M in annual revenue.
If you're spending six or seven figures a year on Walmart Connect, running campaigns in-house or through an agency, and you don't have an independent read on whether that spend is working, you're who this is for.
Walmart Connect today. Coverage of Amazon Ads, Target Roundel, Kroger Precision Marketing, and other retail media networks is rolling out next, so suppliers selling across multiple retailers get a single normalized view of performance.
Advisar vs. The Alternatives
Advisar doesn't run your campaigns. It tells you what they're doing and what to do next.
vs. the retail media networks themselves. Walmart Connect, Amazon Ads, and other networks report on their own performance. Advisar is structurally independent and gives you the unfiltered view.
vs. in-house dashboards. A BI team can build you a dashboard. A dashboard tells you what happened. Advisar ranks what to do about it, with retail media context built into the model.
vs. measurement platforms. Most measurement tools stop at what happened. Advisar is a decisioning layer: it returns a prioritized set of actions, not another view of the same numbers.
vs. agencies. Agencies and in-house teams run the campaigns. Advisar is the independent decisioning layer that tells your team and your agency what's working, what isn't, and where the next dollar should go. Pricing is independent of your media spend.
About Us
Built by operators, for operators.
Advisar was founded by Christina Johnson, former Chief of Staff at Walmart Connect. She spent a decade inside Walmart running hundreds of millions in marketing campaigns, leading the Walmart Brand social team, and helping build the retail media business that became Walmart Connect. She has also advised Fortune 500 retail media networks on strategy and operations.
After watching mid-market suppliers spend more and understand less on the other side of that platform, she built Advisar into the independent decisioning layer the category was missing.
Advisar is based in Bentonville, Arkansas, Walmart's home office and the center of gravity for retail media.
Frequently asked questions
